A boutique home PC and laptop retailer in the SLC area who’s launch and visual basis I was heavily involved in on and off from 2006 – 2014. Company identity, logo, website, print materials, some photography.

A bold vision in home computing

Geekbox’s aesthetic was high-end boutique computing. But who they were was a scrappy group of friends that decided to try something bold. It was a pleasure to help them find their look. On the web, in print and photography.

Geekbox.com

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Print Marketing

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Photography

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Geekbox.com Design Pillars

Products First

The site existed to sell computers, computer repair and on-site it service. Products are front and center always.

Concise Layout

Giving Information room to breath and making sure there was a practical reason for every layout choice.

Rugged Aesthetic

Complimentary Brutalist lines and brushed metal textures to convey strength and resilience with a bit of futurism.

Simple Navigation

Intuitive, direct navigation concepts. Each page guiding you toward information or purchase.

The Website

There were two major versions of the Geekbox website. The first one was smaller and focused on IT and on-site Tech services.

Geekbox made a full blitz onto the SLC home computer market in about 2010 with a whole new aesthetic and two retail locations. Geekbox.com grew into an online hub with a full store, support forums, live chat and more.

“I remember the Geekbox days fondly. Jeff was instrumental in establishing our look, getting us online and helping us make a big local impact.”

Adrian Hunter

Founder,

Print Marketing

Tri-folds, product sheets, business cards, magazine ads and mini signage were among my common print media tasks.

Photography

While the camera has never been my main tool, I’d often end up shooting or editing product photos, store photos, etc.

Epilogue

Geekbox Computers was bought out by another local computer company around 2012. They kept the brand alive briefly as the tech support division of the company but the brand has mostly fallen out of public view since. The owners of Geekbox have all gone on to other ventures. The main guy behind it works for Google now. Geekbox remains one of my favorite professional ventures to this day.

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