JHR Digital was a food storage and emergency prep reseller startup. I helped them establish branding, and affiliate network and several food storage websites.
Web, Branding & Print
My time at JHR was relatively short as I got an offer from DAZ after just under a year. They were a fresh startup. I established several brand identities, launched 3 e-commerce websites and even did a little print work for product labels.
Web E-commerce
Editor
Identity
Writer & Photograph
Marketing and Distribution
Emergency Food Storage
In my short time at JHR my primary responsibility was designing and building e-commerce websites on magento for the various brands of food storage services they were launching. These included Myfoodstorage.com, Foodstorageprepare.com, Lifesourcemeals.com and Wisefoodsupply.com
Later I made several templates for various localized domain sites for driving certain search traffic in relation to geographic area. The affiliate and reseller market was a big part of their business.
Software & Skills
Magento
Driving the vast majority of E-commerce at JHR . Full skinning & functionality extension.
WordPress
The backbone to the Blog & News sections. Full skinning & extension.
Adobe
Design in Photoshop, Illustrator & inDesign software suites.
Shopify
The Shopify platform was used on one website from JHR Digital.
HTML/SCSS
Hand coded HTML and SCSS for all Magento and WordPress templates.
Javascript
Intermediate frontend javascript including DOM manipulation and effects.
Design & Marketing of Multiple Related Brands
I was the 3rd non executive hire at JHR Digital. When I started, All they had was a handful of domain names and a reseller license deal. Withing the first few months I designed and launched 4 seperate brands. Including logos, aesthetic guides, color coding as well as integrated website, marketing materials and packaging designs.
Design & Marketing of Multiple Related Brands
I was the 3rd non executive hire at JHR Digital. When I started, All they had was a handful of domain names and a reseller license deal. Withing the first few months I designed and launched 4 separate brands. Including logos, aesthetic guides, color coding as well as integrated website, marketing materials and packaging designs.
Epilogue
Years after I left, I believe JHR sold most of their brands to the Wise Food Company. Who, I assume absorbed them, as most of the old domains now forward to Wise.